Social Media Campaign

Not many people know what cryotherapy is. I created a short video to give people a general idea of what happens at Cool It. I uploaded this video on Cool It's YouTube channel, and then promoted it on Facebook. When I originally posted the video on Facebook, Jody Wright, the owner, agreed to do a giveaway. The contest was that everyone who shared the video post would have a chance to win one free cryotherapy session. After we had announced the winner of the contest, I changed the wording of the post to still attract the audience. Here's how it turned out:

It reached about 2,000 people organically, then I boosted the post after the contest was over. The second wave with the boost didn't do much. I still received 25 shares organically, which was awesome.

Here is the layout of the page. Right when I took over the page, I changed the profile picture and the cover photo. Jody wants his brand image to have a good balance of professionalism and "fun-loving". It's easy to tell this by the logo and name of the company itself. With this Facebook campaign, I want to reflect how he wants his image to be. I used a good mix of fun posts as well as some professional/educational posts about cryotherapy throughout the semester.

These were a couple examples of the old profile pictures Jody had up for his page. Definitely looks more professional with the logo now.

Advertisement 

1) I really wanted to utilize my advertisement to reach a new audience. I wanted to target more people who are into athletics. So, my ad was a DSU Men's Basketball ticket giveaway. With this, I was hoping to target some families in St. George who are interested in athletics, obviously targeting the mom and dad, and then some college students who might be active and interested in cryotherapy. Jody's primary personas are elderly couples, so I thought this could possibly open the door for some new clients. Here is the ad: 

2) I chose to boost one simple post. This post didn't target anyone specifically, other than people in the St. George area. I added a smiley face in the post to keep balance the professionalism with fun-loving, just like Jody wants his brand image to be. Simple, yet effective. Here is the ad:

Other Marketing

I sent an email to The Spectrum, hoping to get Jody's company in the local newspaper. Casie Forbes, a writer for the newspaper responded with the best news ever. She replied, "It's funny that you sent this email yesterday because we have a reporter who is at the Cool It Cryotherapy right now experiencing what they have to offer. We have a story planned for Sunday's edition of The Spectrum. If there's anything else I can do for you, please don't hesitate to ask." This was HUGE for Cool It. Jody received a ton of new clients from this feature in the newspaper. Nick, (the bald guy in the video I made), is one of Jody's best clients now and comes in almost every day. 

Steve Cook came to visit Cool It this semester as well. While I had nothing to do with getting him here for a cryo session, I made sure to take advantage of his visit and make a post with a link to his awesome video. Here is the post:

This didn't get much action as I would have liked. Though it reached 488 people, I it would have been cool to get more likes/shares. I think Steve Cook is a guy on the rise of fame, so people didn't recognize him or know who he was. The wording of the post could have appeared a little spammy as well. Nonetheless, I learned from it. 

Insights

I began my Facebook campaign with a page I created called The Baseball Motivation Team. I couldn't quite get this page going. I took over the Cool It page on February 11th, and all of my data will reflect this as the starting point. 

Likes:

In about two months, I was about to generate 41 page likes. This is a little disappointing, and I know I could have generated more. People just kind of randomly liked it throughout the semester. What I should've done is used the big posts I made that drove a lot of traffic to generate page likes. Instead, I asked for Shares in the contests/advertisements. I think if I included that you must like the page in order to win, that would have generated more likes. 

Reach:

Here, I started the date in December, to show Jody didn't really have much going on before I took over in February. You can see some of the ads I posted reached a ton of people. These are the random, huge jumps in reach. If I was more consistent with significant post through the entire semester, the reach would probably be a little more steady. Instead I had some random posts throughout the semester that didn't really get any likes or reach, so I ended up deleting a couple. I figured I would focus on having some really cool posts, boost them and blow them up, and use other smaller posts to try to keep users engaged. I am very pleased overall with the amount of people I was able to reach throughout the semester.

 Post Types:

Links really generated most of the data for us this semester. I provided links to the Steve Cook video, The Spectrum post, links to the Cool It website blog page, and multiple others. They were very effective in keeping viewers interested to see what's going on with the company. Photos were decently beneficial. I posted several photos throughout, but none of them were very significant. The one meme that we had generated most of the data for the photo's section. The status updates were okay too, but not really that important. Nobody really cared that we were "feeling refreshed" at Cool It Cryotherapy and massage. The videos used through this semester were linked through YouTube. Jody had posted some of his home videos before I took over. Linking the Cool It video with the YouTube channel also helped out Cool It's YouTube channel authority, and I was happy about that.   

People:

Surprising!! Most of Jody's clients are elderly couples. Most of the traffic on the Facebook was from middle aged women and men. My ads worked! I wanted to reach this target audience through a couple posts, and it seems to have worked out. I think it's also people there are a lot more moms on Facebook nowadays. And there aren't as many old people on Facebook. As you can see, most of the people who like the page are from St. George. That is good news, considering the business is in St. George. It's nice to see fans from around other areas too, including Vegas and SLC. I think it's important to continue to reach out to these people with an active lifestyle, who might want to stop at Cool It for a nice recovery session after a hike at Angel's Landing. A few of the posts throughout this semester definitely related to these active lifestyle-type people. 

Views:

The highest page views in a day was 26, pretty decent! I think about this time was when I invited about 15 of my friends to like the page. This probably caused that huge jump. April 7th was the day that I posted the video with the share contest, which caused a jump in page views as well; looks like about 17. I wasn't about to tell how many total views the page accumulated throughout the semester, but it's nice to see a little consistency with about 2-9 page views per day.  

Summary:

As you've seen throughout this blog post, I pretty much executed everything I wanted to do with this campaign plan. The video really was the highlight of the entire campaign, and I am really glad I followed through with that. I know it will do nothing but help Jody's business. Getting Jody in The Spectrum was huge! I cannot express that enough. He probably doubled his clients after that editorial came out. Steve Cook's video, where he featured Cool It in his daily routine, has 263,353 views on YouTube. That is just ridiculous! And totally helps out Jody's company with exposure. I increased traffic by targeting a newer audience with the DSU Basketball Ticket giveaway. I know that one of the three people who won the contest is now a client of Jody's. Cross-promoting the campaign through YouTube, and with The Spectrum pay it's dividends to Cool It.

Self-Reflection:

I think this was successful overall. I am pleased with the results, and especially how they impacted Jody's business. He has become a good friend of mine, and was a fun guy to work with all semester. There are a few things I would've done differently. I think I should have invested more time into making more meaningful posts, instead of having small, "filler" type posts that felt forced. While creating content is no easy task, if I was doing this for a job, I would focus on having 1-3 significant posts per week. While it's important to keep the brand image updated and keep viewers interested, if the posts suck, it looks bad on your company. It's important to draw the line between posting useless content, or posting meaningful content perhaps less frequently. In a perfect world, it would be ideal to have a meaningful post every single day, and that varies depending on what company you have. Nobody wants to hear me tell them to go try cryotherapy everyday when they don't even know what it is. With that being said, I should have created the promotional video earlier on in the semester. This would have engaged a larger audience from the very beginning. I would have had them "hooked" with the rest of my content. This was a fantastic learning experience, and I am already searching for jobs as a social media manager.  

-Jeremy Alderman

Automatic Attitudinal Response

The Automatic Attitudinal Response is a real issue I have come to find with myself. As I have just finished dissecting all of the information I have posted about throughout the semester on my blog, there have been several occasions where I found obvious barriers within my own thought. It’s really weird to think of actually, and it has definitely opened my eyes.

The example I would like to present is with my Racism 2.0 post. While I didn’t make a very good argument for myself to begin with, I found multiple barriers to my thinking. The argument I made in this post was basically explaining how “people aren’t as racist as we think” and that we perceive people more based on how they represent themselves (ie. “thugs”, “hippies”, etc.).

I wrote, “Self-presentation is probably more of an influential "quick-to-judge" feature than the color of someone's skin in today's society… We may be far past being an anti-racist society, which is likely an impossible Utopia, but we certainly have made strides in a more reasonable direction toward equality”.

I now see this entire post as a hidden assumption. When I first thought about writing about racism, the first thing that came across my mind was, “I’m not a racist”. I wrote my entire post on the hidden assumption that that is how I felt; that I believe all people are equal and racism doesn’t exist in my eyes. This was my perception growing up in a middle-class, white, Christian family in a small farming community. I expected everyone would have this same perception as me and I made my argument with the hidden assumption that this was the case. The truth is, because of how I was raised, ethnocentrism is a part of who I am. I went to high school with as many African-American kids as I can count on one hand. I know nothing about racism. I saw them as equal. They were treated like every other white kid in my school. It was part of the culture I grew up with and that yields my ethnocentric behavior and feelings about how I perceive my life; this making my post about racism entirely flawed.

 Another example throughout my writing was an automatic attitudinal response I had with my OTM- Zika Virus post. I wrote, ”Every time I see news of some sort of virus coming to America, it seems as though it is a blown out-of-proportion frenzy by the media to "warn" us;  just like Ebola. Once I saw that this was about yet another virus, I immediately stereotyped it, just like I'm sure others have. It's a taboo really; I know of zero people personally who had any sort of connection with Ebola, just as this is the first time I've even heard about the Zika Virus”.

I think in this situation I already recognized the automatic attitudinal response that I held. I judged the Zika Virus and was immediately skeptical when I first even saw the word “virus”. What made me think this? Why was I conditioned to think like this? I think the primary reason I was skeptical is obviously from the Ebola issue in America. But furthermore, I think it’s because I didn’t really think twice about it. What I mean by that is I was more skeptical of me ever getting the virus than the virus actually existing itself. From the egocentric culture I have been around my entire life, there was no way I could get the “Zika Virus”. I have been conditioned my entire life to not worry about anything like this; to the point where the virus seems fake to me. It is not surprising to me that I had this immediate reaction towards the Zika Virus, and I certainly recognize it now. 

Well Informed 2.0 Learning

"We are at the Death of Education Right Now"

The United States is behind in many categories. Education is a combination of all of the tools humanity has to offer. Math, science, art, literature, technology, and so on. It teaches us the value of responsibility from as early as age 5. Education is one of the most significant assets to any country; and the US simply can't stack up. 

"By 2100, more than half the world’s population will live in India, China, or Africa. Global policy leadership and sales of education goods and services will be shaped less by issues and needs in the U.S., and more by the issues and needs of Africa, South Asia, and China" (Cole, 2015) 

China will continue to be a world leader in education. But what's really interesting is how Africa will be affected in the future. It's no secret that Africa has been relying on foreign aid for quite some time now. Mission trips to build schools, finance children to go to school, and so on. How will this progress over the next hundred years? How will these technological advances in the world be able to influence places like Africa? 

The article, "The Flat World and Education: How America's Commitment to Equity Will Determine Our Future" by Linda Darling-Hammond had some significant points about the future of education. 

She states, 

"In the United States, our college participation rates have slipped from 1st in the world to 16th and only about one-third of our young people receive a college degree. At a time when high school dropouts are unlikely to be able to secure any job at all, our high school graduation rates—stuck at about 70%—have dropped from first in the world to the bottom half of individualized nations" (Darling-Hammond, 2012). 

She goes on to say, 

"Whether investments in better teaching, curriculum, and schooling will follow the press for new standards or whether standards build upon a foundation of continued inequality in education will simply certify student failure with greater certainty and reduce access to future education and employment" (Darling-Hammond, 2012). 

The main point of her argument is that if we do not change our "factory system" students will continue to fail at getting jobs, and in turn, succeeding in the future. 

I couldn't agree more. 

To read more, check out these links:

http://aasa.org/uploadedFiles/Publications/Journals/AASA_Journal_of_Scholarship_and_Practice/Summer2012_JSPFINAL_v2.pdf#page=33

http://www.fastcompany.com/3043387/sector-forecasting/5-big-ways-education-will-change-by-2020

  

Well Informed 2.0 Democracy

Most of us are aware of the sh*thole America is in economically.


As society has changed over time, there has been a generational influence on politics. The media gatekeepers of the 70's did not have the same format of broadcasting information as they do now, which should be obvious. With the social media boom of the 2010's, information is more accessible now than ever before. With this new format, where everyone with an account is a contributor, we are able to keep up to date with everything news-worthy around us. The problem with this is that every hops on the bias trains. If an account you follow is trashing Donald Trump, you will see thousands of replies that build off of it, or argue against it and are offended. It's sad to say that a lot of our generation's political ideas come from the memes we see on Twitter and Facebook.


While I'm not a Trump supporter myself, it pains me to see my peers get their opinions from ridiculous and non-credible sources. But then again, what is a credible source these days? Every news source has their own bias. Unless you're physically in the presence of a Presidential rally, or witness a live debate, each source that reports on politics will have their own bias towards it.


I've done some research on the current campaign to bring myself to an eye-opening conclusion. Whether the meme-viewers like it or not, Donald Trump is a legitimate top candidate for the coming election. 75% of the Republican party believe Trump will represent the Republicans as their nominee (Trubowitz, 2016). Rubio dropped out after Trump won in his home state of Florida, a critical state with 99 delegates. Although Trump finished second to John Kasich in Ohio, he received a healthy amount of votes at the primary. As I'm currently writing this, Trump barely trails Cruz in delegate votes in Iowa, another critical state for the candidates. By the way, Hilary Clinton took home the win for the Democrats in both Florida and Ohio, and is currently winning Iowa too, for all of the Bernie Sanders supporters out there.


The information is out there to get yourself informed about what's going on. It's a common misunderstanding that we don't have a voice in who becomes President. While that may be partially true, we do have an influence on creating the top nominees for the Electoral College.


The country will be led by someone we may not like. Whether they get us out of our economic debacle or not isn't entirely in the President's hands anyways.


Get off of Twitter, or go "move to Canada".

Trubowitz, Peter. "How the “Trump factor” came to dominate the 2016 election." USApp–American Politics and Policy Blog (2016).

On The Media- Amazon Shifting Times

Barnes & Noble used to be the go-to place to find any book from any genre. From the new Harry Potter, to another Stephen King novel, Barnes & Noble was the Disneyland for bookworms.


Borders, the used-to-be rival of booksellers to Barnes & Noble, went out of business in 2011.


From about 2009-2014, Amazon ate these companies for breakfast with their e-book. Readers everywhere were switching to handheld devices-styled reading, making it convenient to continuously blow through books at the online hand. In April, 2014, Forbes estimated that Amazon e-books were bringing in $265-$530 million a year (Forbes, 2014). Around 13 million Amazon Kindles were being sold every years since 2007 (Forbes, 2014). The reason the Kindles are so popular is because an e-book is typically much cheaper than its hard copy- anywhere from $4 for an e-book and $20 for the hard copy. For a frequent reader, it's no wonder the Kindle was so popular.


Barnes & Noble has tried to keep up to date with the market demand for handheld devices and the e-book system when they released their own version, the Nook, which did not hail in comparison to the sales of the Kindle. It's been a flop so far, and CNN Money reports sales of the Nook have plummeted 32% since 2014 (CNN, 2015). Barnes & Noble has closed many of their stores in hopes to maintain business through keeping up with online changes. The company has lost several CEO's in the last few years as well.


While Amazon is sitting well with their e-readers, as they are in complete control of the market, there has been recent buzz about what the future holds for the company, and the entire market of books. Amazon is beginning to open stores that sell books by the hard copy. They have shifted back to the ways of the mid-2000's before the release of e-readers. Why?


They have already taken out it's wholesale rivals, Barnes & Noble and Borders. The fact of the matter is, Amazon is hot, Amazon is popular, and everyone loves them. Their book industry is just a small feature of them, and they happen to control the market of it. So the real question is- why not? While Barnes & Noble may be seeing a Borders-like ending to their business run, they will at least be able to hold on a little while longer. They may not be able to compete with Amazon in the e-reader market, but Barnes & Noble will always be the ground-breaking innovator of wholesale hard-copy books.


Nonetheless, the ball is in Amazon's court.




To read more, check out:


http://money.cnn.com/2015/12/04/investing/barnes-and-noble-sales-nook-amazon/


http://www.forbes.com/sites/greatspeculations/2014/04/02/estimating-kindle-e-book-sales-for-amazon/#60f51c95bfcd

On The Media: Guantanamo Bay Prison

Earlier this week, President Obama officially announced his plans for closing down Guantanamo Bay Prison, which is a U.S. military prison/detention camp. He explained how former President George W. Bush also had this in his plans as well. So, what's the big deal?


I will refer to the prison as a "camp" from this point forward, because that's what it is; a detention camp specified for detaining extraordinary dangerous people. Since it's opening in 2002, there have been over 700 attendees of the camp, and it was surprisingly common for them to be released after a couple years of serving in the camp. Several Al-Qaeda leaders have been captured and brought to the prison over the years, including Khalid Sheik Mohammed and  Ramzi Bin Al-Shibh. Many suicides have happened within the camp as well. This is likely because of the sever interrogation and torture set forth by U.S. officials to gain information on possible connections with terrorism.


So why shut it down? It seems like the idea of it is doing nothing but keeping bad guys off the streets; really bad guys, that is.


First of all, it's definitely been a financial burden. In July of 2012, it was reported that the facility received $40 million dollars for a communication upgrade. It is costly to transfer these high-profile people to and from their locations when they are entered into the camp, and when they are released from the camp. They're actions must be facilitated by U.S. officials all the time.


In Obama's second attempt to close the prison (he had plans for it when he was first elected in 2008), he expressed some of his opinions on why this camp must be closed was released in a public statement, found at  http://www.politico.com/story/2016/02/obama-congress-guantanamo-bay-closure-plan-219663


The article writes, "The White House will seek to entice lawmakers by portraying the plan as a money saver, saying it would cost $65 million to $85 million less per year to hold Guantánamo prisoners in facilities in the United States. Onetime costs of $290 million to $475 million to upgrade existing U.S. facilities or build new facilities would be recouped in three to five years, the officials said, speaking on condition of anonymity".


Yes it is obviously a huge cost issue between maintenance and upgrading the facility. But furthermore, Obama expresses, “If you think it’s better to kill people than to capture them and obtain information from them, then I guess you like this idea,” he told MSNBC. He also states in his announcement, "It undermines our standing in the world. It is viewed as a stain on our broader record of upholding the highest standards of rule of law. As Americans, we pride ourselves on being a beacon to other nations, a model of the rule of law”. It's an ethical issue. They capture the most wanted terrorists in the world and torture them until they tell us what we want to hear. Is this the right thing to do? Or is it right to just kill them? Whatever the case, they can cover it up to the public as a financial issue.


One of the top Presidential candidates, Senator Marco Rubio, has explained that he disapproves of Obama's plan to shut down the facility. The future of the Guantanamo Bay Prison will remain in question for at least the next year or so.

On The Media-Zika Virus

This week's On The Media subject is all about the Zika Virus.

Every time I see news of some sort of virus coming to America, it seems as though it is a blown out-of-proportion frenzy by the media to "warn" us; just like Ebola. Once I saw that this was about yet another virus, I immediately stereotyped it, just like I'm sure others have. It's a taboo really; I know of zero people personally who had any sort of connection with Ebola, just as this is the first time I've even heard about the Zika Virus. For what it's worth, the on the media this week actually provided some thought-provoking information. Taken with a grain of salt, here are my thoughts:


I had to do a little more research on my own to see what the buzz was really about (a mosquito buzz, get it?). I came across several articles that had some general information on the virus. One in particular, that was somewhat rattling how recent it was, called "Model-based Projections of Zika Virus Infections in Childbearing Women in the Americas" caught my attention. The article states,


"On February 1, 2016, the World Health Organization designated the ongoing Zika virus epidemic in the Americas as a Public Health Emergency of International Concern, defined as an 'extraordinary event' that 'potentially requires a coordinated international response" (Perkins et al, pg. 1).


Now, the World Health Organization is something I've actually heard of before. This article opened my eyes, honestly. This whole thing could be another taboo, however, the article's description of the epidemic are certainly note worthy. The article goes on to describe how the Aedes aegypti mosquitos carrying the virus are spreading quickly across the America's. The biologists did a calculation based on documented history of the Zika virus and the mosquitos to project what could possibly occur in the America's. They write,


"Our results are among the very first projections of the potential magnitude of the ongoing Zika epidemic in the Americas. In total, we project that 64.2 million people in the Americas could be infected during the first wave of the epidemic" (Perkins et al, pg. 2). They also predict Brazil will be at majority risk of infection for the reasons of the country's size, and "suitability for transmission". It is also predicted that island countries in the Caribbean, such as Cuba and Haiti, have the environmental conditions of a severe Zika outbreak as well. Another projection about childbearing women stated that 1.14 million childbearing women could be infected after the first wave (Perkins et al, pg. 3).


The article then went into it's methodology of this research, including data on fertility rates, sex-structure of women, and a Poisson distribution of random variable distribution (for the calculus nerds who know what that is).


I believe this is a legitimate case that will probably affect many people within certain regions. It is sad to think of the potential damages done to the families across Latin America and especially the Caribbean Islands. It also doesn't feel right ethically for me to say I think the United States will be alright. Because who the heck knows, really? Yes, the United States would likely be able to fight the virus with our advances in the medical field compared to those in South America. Yes, this is a potentially dangerous epidemic to those who it could possibly affect. It is selfish of me to think "I'll be alright, it probably won't affect me", but, sadly, it's a natural feeling for a privileged American male living in the state of Utah.

Perkins, A., Siraj, A., Ruktanonchai, C. W., Kraemer, M., & Tatem, A. (2016). Model-based Projections of Zika Virus Infections in Childbearing Women in the Americas. bioRxiv, 039610.

Social Media Campaign Plan

Cool It! Cryotherapy & Massage

For my Social Media Campaign, I will be taking over in part for the Cool It! Cryotherapy & Massage business here in St. George. My goal is to introduce more people throughout St. George to cryotherapy, and give them a better understanding what it's all about. To do this, I intend to make one video that generally sums up what the business is all about. I want to make it friendly to all audiences so that the average Joe can understand cryotherapy. To do this I will need to link the video to Cool It's YouTube channel, hopefully allowing the video to get more views through there as well. 

 In addition, I would like to introduce some new clients to Cool It by expanding the target market. I want to make a post that is innovating enough to attract new audiences. The three primary personas of clients at Cool It are as follows:

1) Men ages 55+ who are interested in an active lifestyle. These people are retired and are into the outdoor activities that Southern Utah offers. They are the kind of clients who are valuable because they are able to come to Cool It for recovery sessions on a regular basis. 

2) Women ages 55+ who are interested in an active lifestyle in St. George as well. Old married couples are really what we're talking about here. 

3) Athletes. While there aren't many professional athletes around St. George, there are plenty of male and female college athletes that go to DSU. There are also the local fitness geeks who go to places like VASA, and Dixie Crossfit that could be good clients as well. These are men and women ages 20-25. 

So building off of this, I would like to introduce a new target market. Perhaps active lifestyle dads or stay at home moms. Middle aged people who just want to try cryotherapy for a general sense of well-being. 

The main key is I want to maintain the feel and tone of the business that owner, Jody Wright, has created for Cool It. He likes to keep it relaxed and fun (you can tell this by the staff selfies on the website's homepage), but also keeping it professional. I want the Facebook to reflect this. I will plan on changing the profile picture to the brand logo to keep it professional. I will include a mixture of educational posts about cryotherapy, as well as including posts that are funny, like memes. I also plan on boosting several posts throughout the semester to really get the Cool It name out there. 



https://www.facebook.com/CoolItCryoMassage

Well Informed 2.0 Racism

Is racism just in our past?

The post civil-rights era has been through many ground-breaking events. The most obvious, perhaps, is having our first ever black President in Barack Obama. Was it a surprise that he was elected? Do you remember your feeling, no matter what race you are, when you heard that our elected President is black? I was not surprised at all.

One could argue that it was only a matter of time before a non-white President would be elected. Others could argue it would've been racist not to elect Obama because of his race. In my own opinion, I do not believe race had a significant-enough of an influence on his candidacy to get him elected. I am neither Democratic or Republican, and my views are solely based on the candidates themselves. Mitt Romney and John McCain could have been a great Presidents. Obama proved he was a great candidate because of his public speaking and many other arguable qualities; not to mention he is finishing up his second term after being reelected.

Writers from The Wall Street Journal wrote back in 2009, "Obama won because of race — because of his particular appeal among black voters, because of the changing political allegiances of Hispanics, and because he did not provoke a backlash among white voters". It is noted that Obama probably won the appeal of non-white America. people thought it would be "cool" to have a black President. The Electoral College selected the candidate that they thought was best fit to get the country out of the mess we are in. They selected Barack Obama twice because it was their conclusion that he was the best candidate; twice. Gas prices have fluctuated over the past eight years, but not many are complaining about them now. He has made health care affordable for many Americans as well; he has not just been sitting around the Office twiddling his thumbs. 

It is easy to point out Obama's race because he is indeed our first black President. Self-presentation is probably more of an influential "quick-to-judge" feature than the color of someone's skin in today's society.  Everyone will always have their own opinions and judgments. We may be far past being an anti-racist society, which is likely an impossible Utopia, but we certainly have made strides in a more reasonable direction toward equality.

What do you think society will be like when our next non-white President is elected?